The Producer Academy

The Producer Academy

Learn the system. Practise it. Then bring real questions to the room.

Start with The Producer Formula Express. Work through the nine lessons in your own time. When you have finished, choose one-to-one coaching or continue in a monthly classroom.

Watch the free preview See how it works
✓ Free Lesson 2 preview, no account needed ✓ Nine full lessons ✓ Workbook for every lesson

The Producer Formula, so far

1,500 advisers heard it at LifeConPH 20265 Southeast Asian countries where it has been taught21 industry leaders endorsed the book8 CEOs among them, 2 from insurance companies5 heads of Singapore FA firmsCNA 93.8 FM the story behind the book, on national radio3 years of masterclasses with adviser teams in Kuala Lumpur9 chapters, 9 lessons, 9 workbooks

The path

Four clear steps. No jumping ahead.

The course teaches the system. Coaching helps you apply it to your work. This keeps class time focused on questions, practice and decisions.

  1. 1

    Watch the free preview

    Watch a lesson from the course with Ryan. No account needed.

    Free · 9 minutes
  2. 2

    Take the full course

    Work through all nine lessons and complete the exercises in your own time.

    S$368 · 3 months
  3. 3

    Finish on your own account

    You sign in with a code sent to your email, and your progress is saved. Shared logins are not accepted for coaching entry.

    Course first
  4. 4

    Choose your next level

    Pick the support that fits your goal.

    One-to-one coachingFrom S$150/hrMonthly classroomFrom S$400/month

The one rule: finish The Producer Formula Express on your own paid account before you join coaching or a classroom.

Start with step 1

The Producer Formula Express

Build the foundations before getting support.

The course gives every student the same language, tools and process. That means your coaching time can focus on using the system, not repeating the lessons.

S$368one-time

Watched the free preview? Your 30% off code makes it S$258.

All nine lessons · 3 months’ access

Get the full course
01

Nine focused lessons

Move through the full Producer Formula in a clear sequence instead of collecting disconnected tips.

02

Workbooks included

Use each workbook to turn the lesson into actions, questions and conversations you can practise.

03

Learn at your pace

Watch, pause and return to the lessons during your three months of access.

04

Ready for coaching

Finish the course first. Then arrive in class with real situations and specific questions.

From the book

What industry leaders wrote about The Producer Formula.

The course is built on Ryan’s book. 21 industry leaders and advisers wrote endorsements for it. Here are ten of them.

Look closer—beneath the models lies a disciplined value system and a coherent way of thinking that unifies every strategy. Read it once for the tools; read it again for the principles that make them endure.

Warren LimCEO, finexis advisory, Singapore

Quoted from the endorsements printed in The Producer Formula: Proven Frameworks for Sales Mastery by Ryan Yeo (Candid Creation Publishing, 2025). They are about the book, and each is the writer’s own view.

From Ryan’s live masterclass

What advisers said after learning the method with Ryan.

Short quotes from advisers who attended The Producer Formula Masterclass, Ryan’s live workshop. The online course teaches from the same book.

“This Masterclass has given my team and I more confidence & high level of conviction in what we do, and this has helped us to attract a lot of referrals.”
Paul ChingFounder, Promiseland Advisory, Malaysia
“Ryan delivered many great insights on the importance of having a strong and intentional sales process.”
Jolene TayFinancial adviser
“It raised my confidence and showed me the right way on how I should run my business.”
Ron OoiWealth Planner
“Now, my clients can see the value in my work and are more willing to refer friends for my services.”
Sherron LamFinancial Services Consultant
“This Masterclass has given my team and I more confidence & high level of conviction in what we do, and this has helped us to attract a lot of referrals.”
Paul ChingFounder, Promiseland Advisory, Malaysia
“Ryan delivered many great insights on the importance of having a strong and intentional sales process.”
Jolene TayFinancial adviser
“It raised my confidence and showed me the right way on how I should run my business.”
Ron OoiWealth Planner
“Now, my clients can see the value in my work and are more willing to refer friends for my services.”
Sherron LamFinancial Services Consultant
“Two words that come to mind when I think of Ryan: passionate, dedicated.”
Karen OngFounder, Finergy Advisory, Malaysia
“A complete mindset shift in my understanding of building up my backend system and processes.”
David TangFinancial adviser
“Ryan is a very detailed and knowledgeable coach who provided us a systematic and step-by-step formula. Highly recommended!”
Selena TeohWealth Adviser
“With Ryan’s guidance, I managed to change my approach and clients become more comfortable in referring their friends. Since then, the number of new referrals increase tremendously.”
Cheong Shee HooiFinancial Services Consultant
“Two words that come to mind when I think of Ryan: passionate, dedicated.”
Karen OngFounder, Finergy Advisory, Malaysia
“A complete mindset shift in my understanding of building up my backend system and processes.”
David TangFinancial adviser
“Ryan is a very detailed and knowledgeable coach who provided us a systematic and step-by-step formula. Highly recommended!”
Selena TeohWealth Adviser
“With Ryan’s guidance, I managed to change my approach and clients become more comfortable in referring their friends. Since then, the number of new referrals increase tremendously.”
Cheong Shee HooiFinancial Services Consultant
“This Masterclass has given my team and I more confidence & high level of conviction in what we do, and this has helped us to attract a lot of referrals.”
Paul ChingFounder, Promiseland Advisory, Malaysia
“Ryan delivered many great insights on the importance of having a strong and intentional sales process.”
Jolene TayFinancial adviser
“With Ryan’s guidance, I managed to change my approach and clients become more comfortable in referring their friends. Since then, the number of new referrals increase tremendously.”
Cheong Shee HooiFinancial Services Consultant
“A complete mindset shift in my understanding of building up my backend system and processes.”
David TangFinancial adviser
“Two words that come to mind when I think of Ryan: passionate, dedicated.”
Karen OngFounder, Finergy Advisory, Malaysia
“Now, my clients can see the value in my work and are more willing to refer friends for my services.”
Sherron LamFinancial Services Consultant
“It raised my confidence and showed me the right way on how I should run my business.”
Ron OoiWealth Planner
“Ryan is a very detailed and knowledgeable coach who provided us a systematic and step-by-step formula. Highly recommended!”
Selena TeohWealth Adviser

One-to-one coaching

Focused time for your individual goal.

Choose direct coaching when your situation needs private attention. Your questions and case work are handled during your scheduled coaching hour.

Start with the course

MDRT Coaching

Private scheduled session · Singapore

S$150/hr

COT Coaching

Private scheduled session · Singapore

S$300/hr

TOT Coaching

Private scheduled session · Singapore

S$500/hr

Monthly classroom

Ongoing support for your next production goal.

Join 4 classroom sessions a month with 1 to 10 students. Your subscription also includes Full Access* to Coach between sessions, within the boundaries explained below.

MDRT track

MDRT Classroom

Build the habits and activity needed for MDRT.

S$400 / month
  • ✓4 sessions a month
  • ✓1 to 10 students per classroom
  • ✓Full Access* to Coach between sessions
Subscribe to MDRT Classroom

Monthly subscription via PayPal · Join after completing the course

COT track

COT Classroom

Strengthen your application and move towards COT.

S$600 / month
  • ✓4 sessions a month
  • ✓1 to 10 students per classroom
  • ✓Full Access* to Coach between sessions
Subscribe to COT Classroom

Monthly subscription via PayPal · Join after completing the course

TOT track

TOT Classroom

Work on the thinking and execution behind TOT.

S$1,000 / month
  • ✓4 sessions a month
  • ✓1 to 10 students per classroom
  • ✓Full Access* to Coach between sessions
Subscribe to TOT Classroom

Monthly subscription via PayPal · Join after completing the course

!

Complete The Producer Formula Express first.

The monthly classroom is for students who have finished the course on their own paid account. Sessions are question-led. Missed sessions are not refunded or rescheduled. As subscriptions grow, The Producer Academy may open additional classrooms to keep each classroom at no more than 10 students.

*Full Access to Coach means you may send questions between sessions during the coach's stated reply hours. Replies depend on availability and are not instant. It does not mean 24/7 or emergency support, extra private meetings, or unlimited case preparation. Private one-to-one work is charged separately.

Cover of The Producer Formula by Ryan Yeo

About the book

The Producer Formula

Proven Frameworks for Sales Mastery · Ryan Yeo · 2025

This is the book the course comes from. Each of the nine lessons in The Producer Formula Express follows one of its nine chapters.

  1. The Making of a Producer
  2. The Ferris Wheel sales process
  3. Referral Mastery
  4. Centres of Influence and target markets
  5. Master the Art of Influence
  6. Inspiring Closings
  7. Empathy Storytelling
  8. Pre-empting Objections
  9. The Productivity Blueprint
Get the book on AmazonPaperback · ISBN 978-981-94-4728-2

Why the book was written

A legacy, written for the advisers who come next.

In 2023, Ryan stood on a stage in Bali in front of a thousand salespeople from one of Indonesia’s top insurers. He was there to tell them how he reached his first Top of the Table.

Moments after the CEO thanked him on stage, he had a seizure. He woke up in hospital three hours later. It was a side effect of treatment on his brain a few months earlier.

“If today were my last day, would I be ready to go?”

He asked himself that question in the hospital that night. His answer was to write down everything that had worked for him in nearly twenty years of selling, so other advisers could use it to reach their own goals.

That became The Producer Formula. The Producer Formula Express turns it into nine lessons you can work through at your own pace.

Watch the free preview
Ryan Yeo speaking on stage at LifeConPH 2026 in Iloilo
Ryan on stage at LifeConPH 2026 in Iloilo, Philippines, speaking to 1,500 financial advisers.

Common questions

Know what you are joining.

Can I join the monthly classroom before finishing the course?

No. Finish The Producer Formula Express on your own paid account first. This lets the classroom focus on applying the ideas to real situations.

How many students are in a classroom?

A classroom can run with one student and can include up to 10. Every student attends the same four scheduled sessions each month. When demand grows, The Producer Academy may open additional classrooms.

What does Full Access* to Coach mean?

You may send questions between sessions during the coach's stated reply hours. Replies depend on availability and are not instant. Full Access does not include 24/7 or emergency support, extra private meetings, or unlimited case preparation. Private one-to-one work is charged separately.

What happens if I miss a classroom session?

The session is not refunded or rescheduled. It works like a gym membership: your place is available, but a missed session is gone.

Is the monthly classroom another course?

No. The Producer Formula Express teaches the system. The monthly classroom is for questions, practice and help with applying it.

Can I stop the monthly classroom?

Yes. It is paid month by month, so you may cancel before the next monthly payment.

Can I share a course account?

No. Each student needs their own paid account so course completion can be confirmed before coaching begins.

Start with one lesson

See how The Producer Formula is taught before you buy.

The preview is a straight cut from Lesson 2: The V.E.T. Audit, with Ryan. No account needed. Leave your name and email on the preview page and you get a code for 30% off, so the full course is S$258.

Watch the free preview Purchase the full course · S$368

See more from our coaches.